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A “purple shampoo” that enhances blonde tones and offsets unwanted yellow or brassy tones while gently cleansing and nourishing your hair for extra shine without any extra weight
    Why it's special

    Perfected for blonde hair - both natural blondes to elevate your blonde as needed, and dyed or highlighted hair to remove unwanted yellow or brassy tones; also recommended for white hair to offset yellowness or brassiness

    Gently cleanses your hair while brightening up your color with a nourishing blend of moisturizing avocado oil and tone enhancing chamomile extract

    Purple color pigments neutralize unwanted yellow or brass tones for a cool, ashier blonde and a clearer white; no bleaching involved

    Enhances bounce & shine without weighing hair down

    Sulfate-free, over 98% plant-based, vegan, silicone free, palm-free, and certified plastic and microplastic free

    Quick-forming, satisfyingly sudsy lather

    Long-lasting - full size bar is equivalent to 2 to 3 bottles of liquid shampoo

    Clean and cruelty-free without sulfates, parabens, silicones, phthalates, DEA, and synthetic fragrances

    Soap-free and pH balanced

    Absolutely plastic-free; packaged in recycled and recyclable cardboard boxes with non-toxic inks and water-based adhesives

    Portable and TSA approved - beauty-on-the-go perfected