Wipe excess product on the inside of the tube.
Starting at the base of your lashes, shimmy the brush back and forth while pulling upwards to bring out your lengthiest lashes. Continue this motion all along your lash line.
For an elongated cat-eye effect, focus most of your application on the outer lashes with just a touch of definition on the inner lashes.
Start with one coat for luxurious length, two coats for voluptuous volume, or three coats for lashes you can see from the cheap seats.