Skincare is a crowded market, and ‘natural’ is the new “normal”. Each product in UpCircle's range sources and rescues by-products from other industries – the food and drink industry in particular. In recent years we have seen the dramatic rise of natural, then organic, then vegan, and cruelty-free beauty, but theuy believe circular/by-product beauty will be the next step – UpCircle is proud to be pioneering that movement.