BEHIND THE BRAND: We got to speak with founder Fatima Morgan, about the concept behind Aster Raine and some of her favorite tips on how to use her products!
What is the WHY behind Aster Raine?
"This company exists for three reasons. Authenticity, Affordability, and Empowerment. We believe that when women are given the opportunity to improve their own lives, society becomes a better place.
Coming from a developing country, I have the insight of what it takes to succeed and how hard it is to get the opportunities in order to have a better life or to pursue one’s dreams. I have the passion to make this business successful because I am determined to help the young girls that I once was. This is not just about me or my team. It is beyond us. Real satisfaction in life comes from helping others pursue their dreams.
As a small business, we give a portion of our proceeds to women through education, believing education is vital for the advancement of women. We support educating young girls in developing countries to advance their bright futures and inspire them to be community leaders. In 2020 and 2021 we choose to give 10% of our proceeds to Remember Nhu, which is an incredible organization that helps young girls in developing countries."
Who is Aster Raine for?
"Aster Raine is great quality, reasonably priced and affordable to many people, even though there are many beauty companies out there. We are also targeting skin that experiences hyperpigmentation. Because brown skin experiences a lot of hyperpigmentation, black women have a tendency to bleach their skin instead of trying to even out their skin tone with gentle and yet effective skin care products. We have found so far that hyperpigmentation is an issue that most women experience in every culture. We chose ingredients that will help fade dark spots overtime. We strongly discourage skin bleaching practices with harsh ingredients like hydroquinone, which is used a lot in the black community to whiten the skin. We instead, use ingredients like Vitamin C, Niacinamide, Alpha Arbutin, and more to help target dark spots overtime. We believe that women need more quality products that are affordable and yet very effective for helping with their skin problems."
Microbiome Cleanser - This blu hued dream is an extra gentle cleanser for all skin types that instantly cleans away everyday impurities and makeup, without stripping the skin of essential moisture. Fatima recommends double cleansing at night with this especially if wearing makeup! Your serums / any active ingredients will ALWAYS work best on a fresh faced canvas. A cleanser will always be your first step in your routine, day OR night!
Omni Scrub - A gentle scrub with the most luxurious smell. Recommended use for face would be once a week (after cleanser and before putting on serums or creams). If you’re using this as a body scrub, Fatima recommends using a couple times a week!
Firm & Glow - Fatima’s hero product. We were dying to know “If you were stuck on an island, which Aster Raine product would you take with you?” and Firm & Glow was #1! Firm & Glow is a lightweight oil that is fabulous for all year long! Rosehip seed oil is considered a “dry” oil because it rapidly absorbs into the skin. This is great to apply after using the Microbiome cleanser in the morning, or before you go to bed at night.
Reverse Serum - Reverse Serum has a wondrously light texture that soaks in quickly and is an absolute godsend for your skin. Reverse Serum has a very interesting ingredient we’re obsessed with. It’s Niacinamide, often compared to similar superstars such as Vitamin C or E. It is amazing for evening skin tone, fine lines, and hydration. Use by itself during the day or pair with rejuvenating cream at night! If using during the day, apply sunscreen afterwards.
This is a staple on our vanity!
Rejuvenating Cream - Think HYDRATION! Works wonderfully by itself or paired with a serum. It contains Squalane Oil which is similar to our own skin's oil. It soothes skin and prevents irritation. It controls oil and is non-comedogenic.
We recommend mixing a little bit with 1 pump of reverse serum and apply before bed. You will wake up with extremely balanced & toned skin.
We have absolutely loved this set and the amazing message behind Aster Raine! What have some of your favorite products been?