How to use: Aster Raine + A deep dive with Founder Fatima!

What is the WHY behind Aster Raine?

"This company exists for three reasons. Authenticity, Affordability, and Empowerment. We believe that when women are given the opportunity to improve their own lives, society becomes a better place.

Coming from a developing country, I have the insight of what it takes to succeed and how hard it is to get the opportunities in order to have a better life or to pursue one’s dreams. I have the passion to make this business successful because I am determined to help the young girls that I once was. This is not just about me or my team. It is beyond us. Real satisfaction in life comes from helping others pursue their dreams.

As a small business, we give a portion of our proceeds to women through education, believing education is vital for the advancement of women. We support educating young girls in developing countries to advance their bright futures and inspire them to be community leaders. In 2020 and 2021 we choose to give 10% of our proceeds to Remember Nhu, which is an incredible organization that helps young girls in developing countries."

Who is Aster Raine for?

"Aster Raine is great quality, reasonably priced and affordable to many people, even though there are many beauty companies out there. We are also targeting skin that experiences hyperpigmentation. Because brown skin experiences a lot of hyperpigmentation, black women have a tendency to bleach their skin instead of trying to even out their skin tone with gentle and yet effective skin care products. We have found so far that hyperpigmentation is an issue that most women experience in every culture. We chose ingredients that will help fade dark spots overtime. We strongly discourage skin bleaching practices with harsh ingredients like hydroquinone, which is used a lot in the black community to whiten the skin. We instead, use ingredients like Vitamin C, Niacinamide, Alpha Arbutin, and more to help target dark spots overtime. We believe that women need more quality products that are affordable and yet very effective for helping with their skin problems."